Hotels and hotel groups must distinguish themselves from their competitors with innovative marketing ideas, or else risk missing out on business. One

Many business owners are keenly aware that attracting new customers is a difficult but necessary task. While it is of course important

Counterfeiting is a true global issue. From cigarettes and medicines to alcohol, toys, luxury goods and even food, not many products escape

Guerrilla marketing generally refers to any campaign that involves thought and creativity – sometimes (but not always) involving shock tactics. Using innovative

Providing a best-in-class student experience is at the top of Higher Education (HE) establishments’ agendas. With more and more students attending university

What is Security Ink? Security ink, also known as anti-counterfeit ink or authentication ink, is a type of ink used to prevent

With more people shopping online than ever before, providing your customers with an effective returns label has become a top priority. A

Before opening a restaurant you’ll need to spend some time thinking about your marketing plan. This is something that will be immensely

Experience days have become an increasingly popular gift idea. Whether it’s giving that car mad someone the chance to drive a Porsche,

Perforated voucher printing can be a useful promotional tool and also help to increase revenue. Booklets can be designed to meet all

How your stock appears on the shelf is important not just visually, but it also affects your customers’ psychological response to it.

Do not underestimate the power of a food or drink menu. Maybe a book cannot be judged by its cover, but it’s